Revista de Ciências Civis e Jurídicas

Abstrato

Conjectures of Patent trade Secrets, Copyrights and Trademark

Heleba S

The primary economic benefits of trademarks, they contend, are the reduction of consumers' search costs and the creation of an incentive for businesses to produce consistently high-quality goods and services.Trademarks, Lands and Posner claim, also have unusual ancillary social benefits; they improve the quality of our language.